D is for Disabling Ad Blockers

Who does not love the Internet? I know I do apart from all the advertising that people keep sticking on it. Fortunately one can be spared the worse excesses with a range of Ad Blockers (link for extensions to Safari on a Mac but there are similar offerings for all browsers/systems). But now sites are detecting the Ad Blockers and asking you to turn them off.

Ad Block Off request

If this is a site that you particularly want to support then disabling the Ad Blocker may be good choice but for most sites the same content can be found elsewhere and we do not particularly need it regurgitated from here and so can just leave.

It is not a one way thing as the delivery of the advertisements cost us money as they are consuming the bandwidth of our Internet connection. On mobile network this can start to add up. A recent survey found that at its worse to load 4 megabytes of actual content you had to download 15.4 megabytes of advertising at a cost of $0.32 rather than the $0.08 you planned to read.

Factor in that the sites usually have no control over what advertising is displayed as advertisers bid for your attention in instant auctions so leaving the whole system open to be exploited as a delivery mechanism for malware and there is little reason not to block the ads.

If asked to Disable your Ad Blocker – Just Say No!

Free Bonus D: In my catalogue D is also for De La Soul. Who doesn’t etc….

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