In days of yore (just after they invented the wheel) the web was the web (or the Information Superhighway or something) but then the distorting mirrors of Facebook, Google and Twitter came along and started to break things. So these days the trend is towards something called the IndieWeb which helps individuals be individual outside the labyrinth of the social media silos.

This does require some hoop jumping – like:

Now we just need to see if linking out to other blogs/people actually gets picked up – in a socially distanced kind of way.